Emirates Force for Good At Australian Open
If you’re a lover of sports and dreaming, picture a scenario where children from all over Australia were given VIP access to the Australian Open with courtside excitement, opportunities to meet their favourite pro players, and workshops to enhance their teamwork skills.
Emirates ‘Force for Good’ program transforms Melbourne Park into a hive of inspiration, inclusion, and unmatched good vibes.
The Emirates Force for Good initiative brought together boys and girls from both rural and city backgrounds, providing them with a life-changing experience filled with tennis clinics, community games, and discussions around resilience through sport. The overall theme is to let kids know that all big dreams start with small steps, helping to create the next generation of fans at the premier event in Australian tennis.
What Made It Epic
Emirates didn’t just give away tickets, they created extraordinary experiences that will stay with the participants:
Tennis Magic: Hands-on sessions with pro players, hitting balls on the Rod Laver Arena’s practice courts.
Teamwork Vibes: Creating teamwork among the groups and teaching those skills to develop future leaders and collaborators.
Inclusivity Wins: Children with disabilities and children from underserved areas front and centre showing that sport is inclusive of all, and that anyone can play.
Joy Overload: Watching the children smile as they left; high-fiving one another; sharing opportunities beyond the event with their families and friends.
